Media Studies

Head of Department: Ms L Jessop

Step into the exciting and ever-evolving world of Media Studies, a subject that ignites creativity and builds a deep understanding of the powerful media industry! In this dynamic curriculum, students dive into compelling analysis, dissecting everything from the layout and design of newspapers like The Sun (2018) to the visual language of iconic advertising campaigns such as Quality Street (1956) and "This Girl Can" (2016). You'll develop sharp analytical skills, examining how media products are crafted and how they represent people and events.

The course goes beyond surface-level analysis, taking you behind the scenes to explore the media as a vast industry and how audiences engage with it. You'll learn about influential media theories, including the Uses and Gratifications theory and Reception theory, to understand how different audiences respond to various media products. From the world of radio, with a focus on "The Archers," to the booming video game industry, exemplified by "Fortnite," you'll investigate how these sectors operate and adapt to changing landscapes. The curriculum also delves into the digital transformation of traditional media, like newspapers, in response to falling sales.

A significant and inspiring part of Media Studies involves hands-on practical coursework, where students research, plan, and design their own media products, such as film marketing campaigns. This coursework, which counts for 30% of the final grade, allows for immense creativity as you bring your ideas to life. Furthermore, you'll sharpen your analytical prowess by studying TV Crime Dramas like "Luther" (2010) and "The Sweeney" (1975), examining character representation and narrative within their historical and societal contexts. The curriculum also explores music videos, analyzing their context, camera work, editing, and representations of race and gender, with examples like Duran Duran's "Rio," Katy Perry's "Roar," and Bruno Mars' "Uptown Funk". Media Studies is a popular choice that not only fosters critical thinking and practical skills but also provides a comprehensive awareness of the media landscape, preparing students for a future in this vibrant and influential industry.

Contact email: STA-HeadOfMediaStudies@stanway.school